I'm a freelance copywriter and journalist based in Oakland, CA.
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B2B Blogs

Getting to the root of cannabis runoff

One of the biggest challenges growers face is finding the balance between the “old way” of doing things and the present realities of needing to be profitable. And not just with their practices, but also with the language used to define them. Take cannabis runoff for example…

5 Ways to Make Your Cannabis Retail Pop-Up Shop A Success (Ghostwriting)

Over the last two decades, pop-up shops have emerged as one of the most effective ways for traditional retailers to reach customers and boost sales. Whether up for a weekend or a few months, the pop-up shop’s temporary nature gives retailers the opportunity to quickly sell product and generate buzz while also increasing brand awareness in new markets.

Which cannabis cultivation should you track when crop steering?

Any time a cultivator manipulates the environment to achieve certain outcomes with their plants, they’re crop steering. But knowing what data must be tracked by a cannabis grower in order to achieve their desired results comes down to the cannabis cultivation data collection process known as crop registration.

3 Reasons Why Your Cannabis Retail Needs an Omnichannel Strategy (Ghostwriting)

Today’s customer expects more, and cannabis is no exception: to bridge the distance between online and brick-and-mortar through a seamless shopping experience. For cannabis retailers, being able to adapt quickly to this new normal is key, and in today’s post, we describe how omnichannel retailing can help your dispensary exceed consumer expectations.

The best cannabis substrate: Coco vs Rockwool

Growers have plenty to think about when deciding on the best substrate for cannabis cultivation. But where hobbyists and home growers have the luxury of being able to experiment with various options, for cultivators who grow recreational and medical cannabis, substrates mark a key business decision.